NEW TOOL IN PHOTOSHOP

Remove Tool on Photoshop Desktop and Web

ROLE

Lead Designer

EXPERTISE

UX/UI Design

IMPACT

385,000 used Remove in its first launch

Project description

Project description

Project description

I led the design for Photoshop’s new Remove tool, from idea to launch, on both Desktop and Photoshop on the web.

The objective was to make removing complex objects fast and seamless, saving users hours of manual retouching. It fills areas intelligently so edits look natural with minimal effort

I designed a new patented brush+lasso interaction so users could easily brush or outline complex areas. I also shaped distraction removal workflows, integrated GAN-based technology and Firefly, and ensured the tool adapts to future AI upgrades.

Timeline

Oct 2022 to May 2024

Background

Photoshop has powerful retouching tools, but removing large objects was still manual, time-consuming, and error-prone. Users needed a simpler, more intelligent way to remove complex distractions, with flexible interactions that felt natural on both Desktop and Web.

FINDING DISTRACTIONS

A user can find distractions with a click and remove them with a click.

BRASSO INTERACTION

When a user using the brush creates a lasso with it, when two ends are near they automatically fill in with the overlay.

Process

Process

Process

Given the challenge of balancing powerful AI with familiar workflows, I designed a new interaction from scratch, validated by three user testing rounds and multiple prototypes.

Designing

We have a patented brush+lasso hybrid interaction. Designed intuitive add/subtract brushes so users could control removal areas precisely. Integrated “Find Distractions” to help spot unwanted elements quickly and remove them, saving time.

Development & Implementation

Partnered with scientists to shape how GAN models and Firefly work together. Supported engineering to deliver real-time performance for both simple and complex removals. Ensured the tool fit within Photoshop’s broader retouching ecosystem.

Research & Content refinement

Ran studies to understand how pros use Spot Healing, Patch Tool, and Selections, then tested MVP flows for Remove. Finalized name, placement, and icon through real user feedback.

Solution

Solution

Solution

The Remove tool empowers users to handle complex removals in seconds! Blending the ease of brushing with smart, AI-powered fill.

Patented Interaction

Brush+lasso hybrid gives users precise control and flexibility.

Distraction Removal

“Find Distractions” highlights clutter that can be easily removed with Firefly.

Flexible Engine

Uses Firefly for complex areas and CM GAN for small spots, optimizing speed and quality.

Photoshop on the Web

Redesigned interaction works seamlessly across Desktop and Web, expanding Photoshop’s reach.

Results

Results

Results

Powerful New Workflow

Major step forward from Spot Healing tool! Remove saw 14% MAU adoption on Photoshop Web with 22 events per MAU.

Time Saved

Users remove complex objects in seconds, not hours

Future-Proof

Designed to evolve with new AI improvements and expand to more retouching contexts.

Follow me on other channels

Case studies

Remove Tool in Photoshop (PS)

AI Trust Framework @ SAP

Follow me on other channels

Case studies

Remove Tool in Photoshop (PS)

AI Trust Framework @ SAP

Follow me on other channels

Case studies

Remove Tool in Photoshop (PS)

AI Trust Framework @ SAP